Seasoned wedding pro, Tiffany, from Tiffany Chalk Events, has had a passion for event planning since she was twelve years old. That passion, combined with her marketing savvy, has allowed her to grow her business and evolve her brand in order to attract her “perfect client.”
Tiffany’s years of experience have taught her that working with a good photographer and getting her work featured are two of her keys to success. And while we can tell you that getting published is good for business, we know that you want to hear it directly from her: “I knew that getting published would work to build my credibility but to me, the power of potential clients paying attention to your features caught me off guard — in a good way! I suddenly realized: This getting published thing is hot!”
Do you want to know how Two Bright Lights could help grow your business and expand your clientele like it did for Tiffany? Then keep on reading, and get submitting!
Tiffany, are there any shots you make sure your photographer gets, especially when thinking about getting published? “The details. If you don’t have a shoe shot, you better forget about getting published! Intricate details are also important. For example, say the bride’s mother passed away and she has a locket with a picture of her mother on the bouquet – you must get that picture. Or the tiniest pearls on the flower girl’s dress, things of that nature. The smallest details can really nail a submission.”
Do you have any tricks that you use while working on an event that transfer over to making your work more publishable? “On our end, we try to do things that will not only make the event feel special but will also possibly get it published. For example, I have a wedding coming up in which the groom does not want to change the color of the chair pads. But I feel that changing the color will add that extra pop and transform the room. So I’m willing to split the cost of changing the chair pads since it will not only produce great photos but will also help me get published. By investing in this upgrade, I’m going to look like the rockstar planner and I’m going to have great photos that will help me get published.
Additionally, if the couple doesn’t have a second shooter, I’m really big on paying for a second shooter to help get those detail shots and the other shots that I need in order to get published. If you know that 7 out of 10 of your last couples came directly from pictures from your weddings on social media, why would you not want to make that investment?”
Do you have any favorite publications or dream publications that you would love to be featured in? “Grace Ormonde used to be my dream publication. But then I thought about our brand, and while we may do some high-end weddings, we are not a luxury brand. I felt like the time and energy it would take to craft a submission for Grace Ormonde would not equal the return on investment since our ideal client is not the typical Grace Ormonde reader. I would rather put more time and energy into submitting to a publication that would help generate more business for my company and brand.”
How would you describe your style as a planner? What inspires your work? “My style and aesthetic is a little eclectic, to say the least! Tiffany Chalk Events’ ideal client is someone who really values quality but also likes to get bang for their buck. But while they all have that in common, the client’s actual style could be different. For example, we do rustic weddings and we also do glam weddings. But it’s that same type of person who wants quality and they don’t mind spending the money as long as they’re getting their money’s worth. That speaks to why our style is so eclectic.”
What’s your favorite part of being an event planner? “My favorite part of my job is when the bride and groom see their vision come to life…when they walk into that reception space on their wedding day. Seeing their eyes light up, and knowing that we brought their vision to life is a big sense of accomplishment. As planners, we can sometimes get so hung up on logistics and what not, but it’s important to be flexible, enjoy the moment and make sure the couple is happy.”
You recently went through a rebranding process. How has getting published helped your business during that transition? “As a newly named company, it was crucial to build brand awareness and credibility, and that’s where getting published came into play. Two Bright Lights was on the radar for me throughout the whole rebranding process, of building credibility and gaining publicity and how it makes you look more attractive to the client. Getting published also creates brand latching because when your event is published in all these different blogs and magazines, now your brand is latched to those brands. So all of that ties together on how the potential client views you as an industry expert and affects their desire to want you to plan their wedding or event.”
What’s one of your best tips for wedding professionals just starting out? “One of my favorite tips to recommend is doing a styled shoot. It’s a great place to start when you are new to the business or aren’t working on the types of events you’d like to be showcasing.
At the time of our rebranding, my idea was to do a styled shoot and craft it to appeal to our ideal clientele that we were hoping to attract. While styled shoots are a great tool, they can be a blessing and a curse. I say this because many real brides want to glean their inspiration from other real weddings. So be sure to get your real weddings published as much as possible as they can be influential when inspiring brides-to-be.”
What do you look for when putting together a team for a styled shoot or event? “The first step is to find a wonderful photographer. I rely very heavily on photography and I can not express how important good photos are to your overall planning business, period. This is a visual industry and when you are booking events and clients straight from social media, your photos have to be high quality. It would be a shame to work on an amazing event, only to have the pictures taken from that day not showcase the event to its potential.
Good photography is a win, win for everyone! Yes, I want great photos for me, but I also want good photos for my clients as those images are what carries the memories of that day for a lifetime. So choosing the right photographer is step one. Step two is choosing the inspiration for the shoot or event and seeing what’s on trend or forecasting what might be on trend. And then I build a team of vendors based off of those two core elements.”
Only 40% of wedding professionals get published – join them in becoming a submissions rockstar! Two Bright Lights makes it fast and easy to get published and costs less than $15/month. In just three quick steps, you can submit your work to more than 400 magazines, blogs and websites, including The Knot, POPSUGAR, Brit + Co, MunaLuchi Bride, Every Last Detail and more. So what are you waiting for? Sign-up today at twobrightlights.com