4 Ways Getting Published Can Boost Your Business

September 19, 2017

We’ve all heard wedding professionals talk about getting their work featured in publications like magazines and blogs. But let’s be honest, these are so many things on our to-do lists that these publishing goals many times fall to the bottom of the list…For a lot of us creatives, we need to know why something is important before we can understand and fully believe that it should be part of our workflow.

Don’t worry, we’ve got your covered - Here are 4 ways getting published boosts your business:

1. There’s huge demand for real wedding images: 
81% of couples want to see more real weddings as inspiration for planning their special day. Think about it. Clients are looking for ways to make their day as perfect and personalized as possible, and you want to be published and out there for them to find (and book!).


4 ways getting published boosts business Photo courtesy of Kaboompics


2. Social proof that expands your network: When your events get featured, your work is showcased to all of the publisher’s readers. But wait, it doesn’t stop there! You’re of course going to share it with all of your own social followers, tagging your couple, the wedding party, parents, and fellow wedding pros involved, right? Well, now you and your work are appearing in all the social feeds of everyone you just tagged. And you better believe they’re going to share it as well. Say hello to free marketing!

3. More eyes on your work mean more leads in your inbox: 90% of engaged couples use real wedding images to plan their big day. And when couples are prepared to start checking things off their event to-do list, they turn to regional publications for vendor recommendations - 70% of couples qualify their potential wedding pros by viewing their published work.

4. Boosts your SEO to drive couples to your website: We’re all familiar with the importance of SEO for your business and profitability, so the more power the better, right? Well, your featured work is always credited, and many times that includes a link back to your own site. That means with each published feature, you’re increasing the number of inbound links to your site.

Getting featured is a great way to make your work, work for you. If you’re looking to take the leap to get published, Two Bright Lights can help! Get matched with the perfect publication to showcase your work so that your ideal clients find YOU!

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