In your photography business, there are several areas to improve and optimize to stay relevant and to help reach your goals. With so many options for what to work on, how can you know which will help you grow? We connected with ShootDotEdit, a leader in post production for professional photographers, to discover their tips for growing your business.
Here at ShootDotEdit, we help pro photographers with their wedding photography editing needs. We also love to provide valuable resources that can help your photography business thrive. To help you focus on the most important tasks, we put together a list of 5 ways to promote growth in your wedding photography business.
1. Get Organized
Before you get started on marketing, blogging, or selling prints, start off by getting organized. Managing a business is no easy feat and can quickly become overwhelming, especially when you add on additional tasks and projects. With everything you do, make sure you have a clear and concise plan in place and systems to support your workload. By keeping your business organized, you will be able to focus on areas of your business that you want to optimize and grow.
2. Incorporate Content Marketing
As you work to grow your photography business, one of the first areas to focus on is content marketing. The best part of your content marketing strategy is you already have an endless amount of content to share with your wedding clients - your images! With content marketing, you can share your images and relevant information with ideal clients to attract them to your website and blog. Create a solid plan that allows you to share your content on social media, your blog, email campaigns, and even face-to-face.
3. Create a Strong Social Media Presence
In the hectic photography industry, social media is an ideal way to showcase your unique personality and brand with ideal clients. When you create a strong social media presence, you can grab the attention of past, current, and potential clients. From Facebook, to Instagram, to Pinterest, to Snapchat, there are several platforms to post your images and connect with ideal clients. To get started, find the platform where your ideal clients spend their time and build a social media strategy that helps you target them.
4. Expand Your Networking Circle
As you meet and book more clients, you share a majority of your time with other vendors who help with the wedding day. It is for your benefit to create connections and relationships with vendors through proper communication. The more you can get your name out there, the more chances your photography business will be noticed by vendors who share a vision similar to yours. When you engage with like-minded business owners who serve the same client as you, you can expand your reach and grow your wedding photography business more rapidly.
5. Streamline Your Workflow
For you to effectively grow your photography business, your workflow needs to be efficient, both in time and productivity. Just like you spent time getting organized with systems and plans, you can find workflow tools to speed up the time it takes you to complete certain tasks, such as business management programs or email templates. For tasks you do not enjoy or that take too much of your time, such as editing wedding photos or designing albums, you can outsource those tasks to specialists to take on the workload for you. Take a look at the tasks on your to-do list and decide which you can streamline with a system or specialist.
The path to growing your photography business takes time and constant re-evaluation. When you focus on the most important tasks for your business, you can spend your time on items that get you in front of your ideal clients. How else can you grow your photography business and reach your goals? We’ve put together a quick list here of additional items you can focus on for your business.