I would say the majority of the styled shoots I’ve participated in have been organized by an event planner or event designer. The best way to show their potential clients what you can do is to show them. The lead designers coordinate the venue, the dress, the florals; All the way to Z...and in between there falls stationery. A guest’s first impression of the wedding is the invitation, so find a designer that you love and see if they’re up for joining your team for the photo shoot.
Invitation designers contributions can go way past an invitation suite. Paper adds detail you can’t achieve any other way. Take for instance these champagne tags. I backed each tag in a rich velvet paper to not only add a punch of color but add a bit of texture, as well.
Complete your tablescape with menus and place cards.
Photo: Nathan Peel Photography
Programs aren’t a bad addition to the paper line-up, either!
Make sure to consider large poster signage and additional reception pieces.
Publications love to see details, especially in styled shoots and paper is a great detail to add to the shot list for the day. Chances are your stationery designer is going to have an idea or two of their own for ways to enhance your shoot (I know I always do). Including them in the conception meetings is a great way to ensure your shoot not only has those details publications love, but also that the details are cohesive with the overall design. Many times I find myself working with the florist or the event designer on ways to combine ideas or how we can work together to produce an installation piece that is sure to be a focal point within the shoot!
On my own - Five Dot Design - I give a little rundown on why styled shoots can be an important part of booking clients and why clients should consider styled shoots just as important as viewing real weddings.
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