You’ve been networking since you started in the business, and you’ve met hundreds of talented industry professionals. In the conference chaos or crowded cocktail hour, you often leave with a few new friends and nothing short of a million business cards. A business card is the key to making a good first business impression. Ultimately, it should detail just the right amount of information and provide a sample of your personal style simultaneously. After all the networking and hundred business cards that have been exchanged with us, here are a few rules of thumb to keep in mind.
- DO include your name: providing your name on your business card gives potential clients a point of contact, even if you work at a big company. Skipping out on this step can prevent clientele from reaching out to your directly because they don’t know who exactly to reach out to.
- DON’T list multiple people on one card: even if only four people work for your company, it’s important that your cards have only your name. After all, clients want to feel that they are receiving an individualized service.
- DO keep your social media handles consistent with your company name (this is actually a step that should be taken before creating business cards). Think about it: If a potential client forgets your handle but searches your name, they shouldn’t have any problem finding your company.
- DON’T list more than one name for your company: while your company may have changed names or your venue is known by three different names, pick one and stay consistent.
- DO include your profession: if a client hasn’t met you yet but comes across your card, how will they know what you do? Be sure to explicitly say “Wedding Planner”, “Family Photographer”, etc.
- DON’T list all of your services: if you’re a venue, it’s easy to conclude that you do everything from anniversary parties to weddings, and everything in between. The more text that you have on the card, the more confusing and unprofessional it looks.
- DO include necessary contact information: your phone number, email, website URL should go without saying (and unfortunately, we’ve seen many that skipped this step).
- DO make the card a reflection of your brand aesthetic: if your portrait photography airs on the side of dark and moody, choose colors and a font that conveys that aesthetic. At the same time, make sure that your color palette lends itself to easy legibility.
- DO use both sides of the card: there is no reason why you should not to use the backside of a business card. It’s another area to fill with information or exhibit your style.
- DON’T add pictures to your business card: styles quickly change so you don’t want your cards to be outdated within a year.
Keeping these do’s and dont’s this in mind, you should be all set to craft the perfect business card. We recommend getting creative on MOO or work with a local stationery professional to come up with a business card that you feel confident in.