A Year in Review with Two Bright Lights: 2019

December 11, 2019

Image courtesy of Sourced Co.

If we had to choose one word to describe 2019, it just might be whirlwind. We made a lot of changes to Two Bright Lights, and got to share a lot of great tips with our users.  As the year comes to a wrap, we’ve rounded up a few highlights from this year to help you get a jump start on 2020.

Get to know Open Gallery

Earlier this year, Open Gallery officially went out of beta, and we’ve been delighted to see how many fun pieces of content came out of it. Plus, with the latest update, all you have to do to get your work discovered is upload albums! Since then, we’ve already seen so many vendors and photographers get exposure in from our editorial partners. Bring on the cakes, the dogs, and the donuts in 2020, and get ready for the new year with a roundups of the top trends.

Turn your published features into your marketing machine

We like to say that getting featured is a way to make your work work for you. This year we talked about how to brag about your published features without sounding like you’re, well, bragging. We also shared some tips on social media marketing basics for small businesses, and the importance of image crediting

Don’t make your SEO strategy harder than it has to be

For a lot of small business owners, SEO is a pretty daunting acronym. That’s why we took some time to dive deep into how to develop a simple strategy to help boost your SEO. 

Streamline your branding

Your branding permeates almost every part of your marketing strategy. Having consistent and impactful branding across the board is essential to make a lasting impression on your clients. This even extends to picking the right places to submit your work for your brand!

Elevate your client experience

Ensuring that your clients feel valued and seen can be essential to your future success as well. We chatted with Leah Weinberg to get her tips on how to surprise and delight your clients, and learned why getting published is a valuable part of your client experience from Jessica Hunt.

Make the most of your time.

2019 was big on efficiency, and we’re sure there will be no slowing down in 2020. Get some tips on how to automate your business, how to manage your business while OOO, and how to cull an album in just 1 hour with Hope Taylor. And, by using Two Bright Lights to get published you’re saving a ton of timebut you already know that ;). 

Now it’s time to take a moment to relax and congratulate yourself for all that you’ve accomplished in 2019. And while you're prepping for 2020, be sure to check out these upcoming conferences! We can’t wait to see what you accomplish in the new year.

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